Phase Zero

In experience design, phase zero is the work before the work: deciding what a project should do to the people who meet it, before anyone decides what it looks like. Abraham Burickson describes it this way:

“I start with Phase Zero and work with clients to figure out what the impact they wish to have on the world is, what life they wish to live, how their values can become manifest… Only then do we start looking at form.”

The newsletter takes that question everywhere — books, buildings, news, money, cults, childhood, AI — to ask where we meet experience design in our lives and what changes when we design for experience instead of things. New issues arrive by email first; sign up at the bottom of this page.